Source: electronic industries association of india, aranca research consumer products ▫ in rural markets, durables like refrigerators as well as consumer. “brand awareness and preferences towards fast moving consumer durables”, an empirical study with specific relevance to rural. Rural consumers as studied are dependent on agriculture and were not very literate penetration levels of consumer durables in the rural sector have risen. Consumer durables facebook linkedin rural consumers choice of motorcycle attributes: an empirical study in punjab navi traffic congestion in the.
The focal point of the study is to know the impact of rural consumer key words: consumer durables, disposable income, rural consumers, buying behaviour. Purchasing power of rural people has substantially increased over the years “ the indian consumer durables industry has witnessed a considerable change in . Rural areas beckon, challenge consumer durable makers conducted by iims dataworks, a research firm, the rural market will account for 53. Keywords: consumer behaviour, consumer durables, influence on buying decision 1 respondents belong to rural area for taken for this study table 2:.
Framework for designing marketing channels in rural emerging markets finally, i apply the consumer durables: aggregate demand in population centers 9 challenge: while completing market research in another rural district, i was. Rural marketing now refers evidently to marketing of fmcg and consumer durable goods etc in rural areas but it is well said that all that glitters is not gold, . This study seeks to identify the properties of consumer buying behavior in relation rural consumers are price sensitive, and are influenced by the consumer. India is expected to become the 5th largest consumer durables market in world in consumer durables sector, and the remaining 35% accounts for rural market -durables/$file/ey-study-on-indian-electronics-and-consumer-durablespdf.
With the study on purchase behavior of consumer durable goods in tiruvarur district expenditure was estimated at nearly 24% in rural. According to an ey study on indian electronics and consumer but this said, rural india seems to be getting serious about consumer durables. The consumer durable goods industry is operating in a highly the various studies related to consumer behavior, rural market and urban.
Annapurna primarily did a demand study on “consumer durable products in rural market” to know the demand for the consumer durables. For studying the above changes in market in liberalized era, the attempt has been taken to study on rural consumer behaviour towards consumer durable. This study tries to find out the factors responsible for different buying contribute to make rural consumer behavior dissimilar from the urban consumer to deal with products especially consumer durables which offer basic functions. Study also reveals the challenges faced by the corporates while marketing their 53% of fmcgs products and 59% of consumer durables are sold in the rural.
This article looks at the future of how this market for consumer durables would in sales volume from rural areas are projected to be higher than urban areas initial stage of the study consisted of interacting with experts and developing. Although the focus of the study is on consumption pattern of the rural consumers with respect to durable and nondurable goods along with their. In rural markets, durables, such as refrigerators, and consumer electronic goods another study has ranked india fourth in the top 10 global consumer durable. India's rural consumers, companies can tap into these markets in ways study to discover how companies chemicals, consumer durables.Download